



Selfridges Food x Great Feast
Delivering over £135,000K of Ticket Sales!
Social Unit partnered with Selfridges Food and The Great Feast to drive ticket sales for a new immersive event over the 2021 Festive Season.
To drive high ROAS, we used the branded content partnership tag with Influencers and Selfridges Food to amplify the paid social ads to a wider audience.
Focusing on Conversion campaigns and dynamic campaigns which geo-targeted the London radius, the results delivered over 135K of ticket booking sales with a ROAS above 7.3.
A New Immersive Event
“The Old Selfridges Hotel rarely opens its doors for public events but, in the run-up to Christmas, its welcoming those looking for an immersive, imaginative culinary experience, held at the space directly above the iconic department store between November 11 and December 18.” Time Out