The Objective: To provide social consultancy and harness paid social to scale memberships to the platform.

The Solution: After a full account audit and enhancing pixel tracking to mitigate against the IOs14 update we launched dynamic ads across Facebook & Instagram and optimised toward Sign Up Conversions.

The Results: Social Unit drove down the CPA to extremely cost-effective rates helping to massively increase memberships sign ups. We also provided audience interest and demographic insights to also help optimise the Organic content.